Target Piloting Beacon Technology at 50 Locations
There has been plenty of talk over the past few years about location-based marketing, focused especially around beacon technology. As the new technology slowly evolves from talk to deployment it is the big retail players that will have the principal impact on the solution's success.
Target is the latest national brand to begin piloting the still emerging technology. The retailer announced that it will be testing beacons at 50 select locations nationwide in the Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle markets.
Click here for the full Target Beacon article.
Target is the latest national brand to begin piloting the still emerging technology. The retailer announced that it will be testing beacons at 50 select locations nationwide in the Chicago, Denver, Minneapolis, New York City, Pittsburgh, Portland, San Francisco and Seattle markets.
Click here for the full Target Beacon article.