In-Store Media

Sam's Club and Costco stores are adopting a new milk jug design that has everyone talking.

Thousands of specially marked PayDay Bars and Skor Bars reveal cash prizes to fill gas tanks nationwide.

Kahlua adds Mocha to its family of exotic coffee liqueurs available in June 2008.

New media offers both marketing challenges and opportunities. Consumer goods companies are notoriously late adopters, but as successes are increasingly realized, manufacturers are coming around.

Featured Kraft Foods brands, including Nabisco 100 Calorie Packs, CornNuts and Lunchables, will be served at Six Flags theme parks after finalizing an alliance.

After the success for the re-release of the 1899 Coca-Cola bottle during the 2007 holiday season, the 1906 "Diamond Label" bottle is recreated and will hit shelves this week.

Four-time World Beer Cup gold award winner, Miller Lite receives a new signature look.

This St. Patrick's Day, Korbel Champagne Cellars created the "Irish Kiss." This festive Korbel cocktail is bubbly and refreshing, and most importantly ' it's green.