Best Practices

Fred Schroeder, president, Adesso Solutions, offers realistic tips for small to mid-sized consumer goods manufacturers who want to conquer the seemingly impossible task of achieving trade promotion effectiveness.

The Quaker Oats Center of Excellence took another step forward in its commitment to advancing the power of the oat, introducing its Scientific Advisory Board and an online hub for resources and oat research.

In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top.

The $53 million investment is going to focus on frozen and chilled foods research, and will serve Nestle's businesses worldwide.

With the growing competition from Amazon.com across all sectors in which it competes, brands like Target, Best Buy, Walmart and others are looking to understand how to better compete against this ubiquitous retailer. Results from a new study show that many retailers have a way to go; specifically, for most brands measured, the local store outperforms its online counterpart.

On June 3, 2013, over 40 consumer goods executives gathered at the Consumer Goods Sales & Marketing Summit in NYC, with a common goal to improve the ROI of trade funds. The meeting was kicked off with a presentation from Booz & Co. on trade promotion excellence including a case study, challenges and best practices to drive profitability.

The goal of the center is to advance healthcare by catalyzing collaborations in science and technology between regional innovators and the Johnson & Johnson Family of Companies across a diverse spectrum of early stage innovation.

Lawrence Kurzius will also have the responsibility for several of the company's corporate functions, including IT, Supply Chain, R&D and Quality Assurance.