Best Practices

Can you predict marketing ROI before spending a dime? Marketing Simulation technology can. Learn how this new technology is allowing CG companies to test and learn from an unlimited number of detailed "what if" scenarios -- even the ability to test new media.

Is it possible that a CG organization can possess the ability to respond to marketplace challenges, yet simultaneously lack the capability? Richard Essigs, director, Consumer Products Industry for IBM, answers this important innovation riddle.

Author and Kellogg Innovation Network Founder Robert C. Wolcott's identifies four models around which companies can design new businesses successfully.

Is it possible that a consumer goods organization can possess the ability to respond to marketplace challenges, yet simultaneously lack the capability?

Hillerich & Bradsby Co. has been in the sporting goods business for more than 100 years with well-known divisions like Louisville Slugger and PowerBilt Golf. Recently, the company's partnership with an internationally renowned orthopedic hand surgeon opened up a whole new league of possibilities for the company.

An ROI study documents how the beverage company enhanced strategic decision making and productivity in sales operations.

The implementation of demand-driven S&OP is often a daunting task for even the most capable organizations. Find out how Goodyear still gained a successful "advantaged supply chain" despite an extremely turbulent market.

CGT readers recognize the solution and service providers that empower their businesses