Lacking in consistency, while retailer demands and dollar spending were increasing, Tyson Foods was challenged to find a solution to build more effective trade promotions.
Gary Singer, a partner in Accenture's CRM Practice, takes a look at trade promotion and why it is still an issue today, and reveals how some companies are managing to achieve effective trade promotion management.
Terra Technology CEO Robert F. Byrne will present "State of the Art Forecasting Techniques" at the University of Tennessee Sales Forecasting Management conference.
Many top consumer goods companies, such as Procter & Gamble and Microsoft, join forces to uncover the state of the Connected Home Market and identify business opportunities for the future.