At long last, there is quantifiable evidence proving that electronic product codes (EPC) powered by RFID technology can impact merchandize availability in stores.
Its no secret that the growing power of retailers and the rise of private labels are two major factors that continue to transform the consumer goods industry.
From sea to shining sea, every single IT vendor and business publication--including this one--likes to trumpet the words "Return on Investment" (ROI) as though it still retains some sort of impact.
During a pleasant cocktail reception at a users conference in Phoenix, I was shooting the breeze with an elite consumer goods crowd that was eager to learn more about trade promotions.
Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.
