Consumer Attitudes & Behavior

In response to broadscale consumer demand, Tyson Foods Inc. is now producing all of its Tyson brand fresh chicken from birds "Raised Without Antibiotics."

Kellogg Company is undertaking two major initiatives that further strengthen its commitment to meeting consumers' health and nutrition needs by adjusting what and how the company markets to children and through new front- of-pack nutrition labeling.

CG companies start to leverage this group's buying power

June is kind of a dreamy month -- daydream that is.

The Board of Directors of the Wm. Wrigley Jr. Company elects Max Grishakov, vice president and general manager -- Wrigley Russia, as an officer of the company.

In an effort to help consumers more easily identify better-for-you pasta products that truly offer real whole grain nutrition, American Italian Pasta Company (AIPC), the largest producer of dry pasta in North America, has reintroduced its Mueller's, Heartland and Golden Grain multi grain pasta lines under a whole grain banner.

As part of its transformation into an integrated information services organization, The Nielsen Company launches Brand3 -- Brand Cubed - which connects retail market measurement data, household panel information and customized survey research to provide clients with an integrated perspective of brand equity.

The Nielsen Company and the In-Store Marketing Institute move into the national expansion phase of an initiative known as P.R.I.S.M. (Pioneering Research for an In-Store Metric): An effort to measure the size and composition of the audiences for in-store marketing media.