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Consumer Attitudes & Behavior

  • VF Outdoor Negotiates to Acquire Eagle Creek Brand

    VF Outdoor Inc., a subsidiary of VF Corporation, is in negotiation to acquire Eagle Creek Inc., a supplier of adventure travel gear, including accessories, luggage, daypacks and other products.
  • Service Trumps Price During Busy Holiday Season

    Service and having products in stock proved to be much more important than price this holiday season, says a recent survey of U.S. holiday shoppers by the tax firm KPMG. This
  • Readers' Choice Survey 2007

    For the seventh consecutive year, CGT is proud to present our annual Readers' Choice rankings.
  • Kellogg Serves Special K "Chocolatey Delight"

    Kellogg Company says it's coming to the rescue of woman looking for an evening snack without the guilt, with new Special K Chocolatey Delight.
  • Sara Lee Introduces 100 Percent Whole Wheat Bread

    In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.
  • Church & Dwight Makes Use Of Marketing Information

    Church & Dwight Co. Inc. and ACNielsen U.S. form a long-term arrangement designating ACNielsen as its primary provider of marketing information services on a global basis.
  • Holiday Shopping For A Cause

    Findings from the Cone Holiday Trend Tracker, a nationwide poll to determine Americans' plans for charitable giving this holiday season, show that more than half of Americans intend to purchase a holiday gift that gives back a portion of the proceeds to a cause.
  • Optimizing Process

    Gus Barber started Barber Foods with one employee, a butcher knife and an old truck. He had a 1,000 square foot facility and delivered beef to restaurants and markets in Portland, Me.
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