Consumer Attitudes & Behavior

Eighteen brands met Nielsen's requirements for distinctiveness, relevance and endurance to earn the 2016 U.S. Nielsen Breakthrough Innovation Award. Here is this year's roster of winners.

Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.

Talking Rain Beverage Company, the maker of Sparkling Ice flavored sparkling waters, will expand to the United Kingdom and Ireland.

Dove and Twitter launch a new tech tool to analyze tweets.

This month, CGT talks to Deloitte Consulting Partner, Jack Ringquist, who shares key takeaways from a recent study that Deloitte, in partnership with FMI and GMA, conducted on how companies can capitalize on the shifting consumer value equation.

The company accelerates sodium reduction efforts as it calls on the U.S. FDA to issue new voluntary targets.