Consumer Attitudes & Behavior

Amazon to Pilot 30-Hour Work Week
A posting by the company states that it wants to create a work environment that is tailored to a reduced schedule and still fosters success and career growth.
Using Neuroscience to Better Understand Human Behavior
Launching brand strategies and new products require a deep understanding of people, their needs and desires. Traditionally, market researchers have relied on asking people questions to get this information, but here Michelle Adams, Ph.D. of Marketing Brainology dives into the technology that can help.

Marketing to Healthy Food Shoppers

So what are the best ways for CPG marketers to reach the natural/healthy food shopper? We asked six industry professionals to weigh in on how to succeed in this fast-moving space.
Walmart's New Food Lab Underway

Walmart's new culinary and innovation center has 10 test kitchens aimed at developing new items.
10 Most Powerful Retail Brands

Take a look at first 10 retailers named to Tenet's annual "Top 100 Most Powerful Brands" report.
7 Most Powerful Consumer Goods Brands

Each year, Tenet Partners determines the "Top 100 Most Powerful Brands" list based on high awareness and positive brand perceptions. This year the top two brands on the list are CG companies. Read on to uncover the top CG brands in each of the seven CG categories inlcuded.
Applegate Improves Marketing Through Quality Engagement

Using RevTrax technology to gather actionable data to improve its Whats In Your Hot Dog campaign year over year, Applegate has been able to optimize both on learnings from tying in-store redemptions back to specific media tactics, and optimize the user flow based on learnings from previous years.
Are Millennials Worth the Effort?

Even though many recent headlines about millennials carry a negative tone, as this generation matures, its no secret that their impact as both consumers and employees is being strongly felt, particularly by traditional consumer goods organizations.
2016 Retail & Consumer Goods Analytics Summit Recap

Retailers and CG executives learned ways to better leverage advanced analytics and take decisive action to deliver results at the 2016 Retail & Consumer Goods Analytics Summit. Here are some highlights from the event.
Snyder's of Hanover Pretzels Goes Peanut-Free

The transition to a peanut-free facility makes products safe for kids with peanut allergies and schools with peanut restrictions.

Amazon to Pilot 30-Hour Work Week

Using Neuroscience to Better Understand Human Behavior

Marketing to Healthy Food Shoppers

Walmart's New Food Lab Underway

10 Most Powerful Retail Brands

7 Most Powerful Consumer Goods Brands

Applegate Improves Marketing Through Quality Engagement

Are Millennials Worth the Effort?

2016 Retail & Consumer Goods Analytics Summit Recap

Snyder's of Hanover Pretzels Goes Peanut-Free