Elmer's Products, Inc.'s Director of Innovation and New Business Development, Joe Wetli, details how innovation efforts have changed dramatically over the last two years.
To simplify the paper purchasing experience for consumers, Georgia-Pacific re-launched its wide range of communication papers in three intuitive product categories.
Campbells Fresh-Brewed Soup K-Cup packs will offer consumers the taste and experience of Campbells soups that can be prepared at the touch of a button in Keurig brewers.
The move comes after a partnership between Unilever and co-creation community eYeka in order to further tap into its open creativity platform across Asia-Pacific, Middle East, Russia and South Africa.
Since creating its Facebook Page in 2009, the Bud Light brand has used the platform to showcase its content, which is renowned for being witty and sparking viral conversations.
Find out how Kimberly-Clark's Baby and Childcare brands are developing price promotions for the digital world to help moms interact and build relationships with its brands.
