Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.
A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.
Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
Help Nestle recognize local efforts from individuals, NGOs, or small enterprises that offer innovative solutions to improve nutritional deficiencies, access to clean water or progress in rural development.
Nearly two-thirds of users who fan social media pages are choosing to follow brands and retailers beating out celebrities and TV shows. That means that, surprisingly, Walmart is actually a bigger deal than Kim Kardishian when it comes to social media. Find out how brand popularity online is impacting buying behavior.
Contrary to the usual strategies of many top retailers, a new study reveals that consumers are often put off by promises of lowest prices. Read on to find out the significant implications that this research has for retailers and manufacturers.
