Research Topic

Sparkling ICE dedicated extensive time and resources to consumer research and product development for the expanded lemonade varieties.

New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers.

The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail.

Nearly 1,900 new products hit retail shelves across the United States in 2011/12. Yet, only 11 percent of those launches achieved exceptional first-year sales. Here's a look at the top 20 products, including Dannon Oikos and Starbucks K-Cups, that beat daunting new product odds and stimulated growth despite a challenging economic environment.

CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

A new survey of 1,000 consumers reveals that loyalty has indeed become a two-way street. No longer are the days when brands can advocate solely for themselves. Read on for a breakdown of consumer loyalty preferences by gender, generation and geographic location.

By providing tips and tools, a new campaign shows how individuals and families can quickly assemble high-quality balanced meals using frozen prepared entrees.