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Research Topic

  • Chocolate Milk Makeover

    The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value.

  • Johnson & Johnson Opens Innovation Center

    The center will serve as a European hub to accelerate innovation across the healthcare landscape.

  • Campbell Soup Company Keeps in Touch with Consumers

    Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms.

  • Recommended Reading for the CG Exec

    Check out these two new books from CGT's advisory board members on how to success in the competitive consumer goods landscape.

  • Being Authentic

    CGT Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue.

  • Americans Adjust Spending to Cope with Tax Changes

    A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit.

  • Snyder's-Lance to Open New R&D Center

    The center will research, develop and enhance new and existing products across the company's entire line of consumer preferred snack foods.

  • 50,000 Consumers Name Products of the Year

    Fifty thousand consumers nationwide chose 27 consumer packaged goods brands to receive the 2013 Product of the Year award. For manufacturers of the winning products, the award is a powerful marketing message proven to increase retail distribution and sales by an average of 10 percent to 15 percent. Get the list of winners here.
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