Case Studies

Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.

Although brick-and-mortar retail has been the focus of The Kroger Co. from the very beginning, omnichannel strategies are changing the future of how consumers are shopping. Since there is now a greater need for suppliers to collaborate even more closely with their retailer partners, Kroger created Program Mercury to seamlessly blend together the traditional in-store experience with digital, into a truly omnichannel consumer experience.

This year's class of standout small to mid-sized businesses is making a major impact on the consumer goods industry.

Collaborative effort with Walgreens spells three-way success during the back-to-school season

This edition of CGT's CGTs Review & Outlook Report is entirely focused on the surge of data that consumer goods companies cannot afford to ignore. The result? Now that the hype around big data has subsided, the industry seems ready to do the hard work necessary to truly leverage data and analytics throughout the enterprise.

Chobani's passion for creating a simple, wholesome cup of Greek yogurt made with only natural ingredients, translates into innovations that have shattered consumers preconceived notions about how and when to consume Greek yogurt.

CGT introduces you to 20 more unique technology and services companies that are worthy of your undivided attention.

A short list of the best technology and service providers in the industry