Case Studies

CVS Uses Data, Insights to Effect Change
New Marketing Machinery
In this exclusive interview, Jennifer Sepull, chief information officer and vice president, IT Services (ITS), and Mukund Kaushik, vice president of the newly-formed IT Services, Global Marketing unit, reveal how Kimberly-Clark Corporation is redefining the rules of collaboration between Marketing and IT to succeed in a world where the term digital marketing has evolved into "marketing in a digital world."

How to Work With Albertsons Safeway
2015 Standout SMBs

Through the use of innovative thinking, technology solutions and even some aggressive marketing, these nine Standout SMB companies should be duly noted for the strategies that helped them grow in the midmarket.
Air Wick Believes 'Home is in the Air'

Aiming to accelerate share while driving category growth and brand loyalty, RB (formerly Reckitt Benckiser) executed a global re-launch of its Air Wick brand with a “Home is in the Air” campaign that includes an in-store component to get shoppers to smell the scents.
2015 Review & Outlook: Prioritizing for Growth

This edition of CGT's Review & Outlook Report features over 100 influencers and leaders that are laying the groundwork today for greater success tomorrow, and well beyond.
Amway Deploys Innovation without Limits

In the world of consumer goods, Amway is a rare success story. The company's direct-selling model has been nothing but successful, but this didn't come about by chance. Armed with a structered, yet flexible product development process, and growing network of external partners, Amway and its Open Innovation Team, is well on its way to turning a good business into a great business.
Readers' Choice Survey 2015

Now in its 15th year, CGT's readers voted for their top solution and service providers in 13 areas of investment opportunity. These short lists, and accompanying commentary from experts and analysts, can help guide decision makers in their quests to find innovative technology and service providers that deliver a competitive edge in the game for consumer loyalty.
Wall Street's Perspective

Analysts Alexia Howard and April Scee weigh in on the hottest consumer trends, the rise of niche brands and future M&A activity.
Top 100 Consumer Goods Companies 2014

From acquisitions and divestitures to name changes and new leadership appointments, 2013 was full of memorable moments. This annual list of the top publicly traded consumer goods companies provides a snapshot of organizations that succeeded in upping their growth games.