Case Studies

PepsiCo is scaling its Demand Accelerator (DX) initiative to navigate today's consumer behavior changes and improve its retail relationships, including through better data sharing.

By rethinking the way they approach everything from product development to retail execution — and pairing these efforts with some of today’s cutting-edge technologies — many SMBs are battling their way back to recovery and into the forefront of retail and consumer attention.

Frito-Lay’s U.S. Snack Index just hit the mainstream estimating a 21% increase in snacking versus previous Super Bowls as more consumers plan to watch at home through smaller gatherings.

Like many businesses, Chaeban Ice Cream reexamined operations when COVID-19 forced its storefront to close. It instead implemented a monthly ice cream subscription club, and the response has been overwhelming,

Wolverine World Wide, the $2 billion-plus footwear and apparel company that includes a dozen brands in its portfolio, is marrying consumer data with digital product testing in order to navigate today’s rocky landscape.

When High Road Craft Brands was plotting its expansion, it knew it needed a better way to aggregate and leverage all of the information from its distributor reports.

This Q&A explores how a tech overhaul helped the retailer improve customer satisfaction, utilize more efficient channels like chat and SMS to empower agents, and truly provide a first call resolution.

For direct-to-consumer brands, it’s not enough to have the right product at the right time — not unless you want to become a one-hit-wonder cautionary tale. Learn how Rothy's is investing more heavily in the data and analytics to measure customer engagement and amplification.