Case Studies

Jägermeister Brews Up Positive Disruption with Data-Driven Marketing
To increase awareness, consideration and purchase intent for the Jägermeister brand, the company tapped into an end-to-end programmatic digital out-of-home solution. Find out how Jägermeister achieved a 73% increase in awareness for Jägermeister Cold Brew Coffee and a 66% lift in consideration and intent to purchase from CMO Chris Peddy.
Brewing Up Customer Acquisition with AI-Driven Data at Zest Tea
As the brand grew and Zest Tea began selling through retail stores, it became harder to run the company as a data-driven business. Find out what partnership helped overcome this challenge.

Inside Mondelez’s New Snackable Security Training

Mondelēz International is rethinking the way it tackles cybersecurity awareness training for its associates after its once-a-year program simply wasn’t cutting it.
How Lancôme Used Programmatic Advertising to Uplift Brand and Drive Virtual Event Signups

For global beauty brand Lancôme, part of the L'Oréal Luxury Products division, events are intrinsic to its connection with consumers. Here's how the brand was able to make the same impact with a virtual event just as it would with an in-person one, even post-pandemic.
Inside CAULIPOWER's Forecasting Superpower

Learn how the frozen food brand was able to improve its forecast accuracy and demand planning consistency.
Email or Text? How TULA Stopped Wondering Which One is Best

Texting has become the de rigueur platform for consumer goods brands seeking to connect with consumers, but many are still experimenting with the best way to maximize it. For skincare and wellness brand TULA, this has meant testing the right email/texting engagement recipe.
Behind the Tech: KÜHL Takes on a New ML-Driven Consumer Experience Adventure

The apparel brand relies on advanced machine learning capabilities and a product discovery solution to deliver a best-in-class digital experience that drives AOV and conversions. Dig into the details behind the technology in this exclusive case study.
Odlo’s Fashionable Mix of Collaboration and Transparency for Supply Chain

Odlo previously operated in data silos, but through the use of an SCM platform, it now has full transparency over the inbound supply chain and current data. Here’s how it achieved this fashionable mix in this case study.
Behind the Tech: Mondelez Boosts Media Campaign Performance

Mondelez tapped into a partnership to evaluate and optimize the performance of its cross-platform display campaign, which ultimately resulted in a rise in purchase intent among the snack brand’s primary target audience.
A Case for Finding the ROI in Influencer Marketing

As one of the fastest-growing gluten free brands in the US, Schar tapped into a platform to help it discover and grow audiences, build exposure, and collaborate on a wide range of projects.