Category Management

With a Symphony EYC solution, the Talking Rain category management, marketing and sales teams are expected to provide retailers with insights around how to best assort and merchandise the emerging enhanced water category.

Categories are not established by consumers but by retailers as a result of how they lay out their stores. That begs the question: How can you reconcile the differences between consumer-centric and store-related categories?

To avoid common category management challenges, such as lost sales and bloated inventory, here are five ways brand owners can arm retailers with the next generation of space and assortment planning capabilities and insights.

A sophisticated space and assortment customization capability is required for competitive success in today's retail environment. The Category Management Association provides a panoramic overview of this challenging subject. Download the white paper.

The company also announces unlimited user pricing, expected to enable both large and mid-sized consumer goods companies to broaden usage of impactful insights across the enterprise.

A comparison chart of solution providers to the consumer goods industry in the areas of CRM, TPM, TPO, Salesforce Mobility, etc. Plus, experts discuss new technologies, the retailer-supplier relationship and incorporating big data for better customer insights.

An in-depth look at the changing role of category captainship in consumer goods

The insights gained are expected to benefit Walmart and consumer products manufacturers and further contributes to the firm's mission to simplify and improve the way analytics is conducted within the industry.