CGT Announces Church & Dwight's Bruce F. Fleming 2015 CMO of the Year
Consumer Goods Technology (CGT) presented its second annual CMO of the Year award to Bruce F. Fleming, EVP & Chief Marketing Officer, Church & Dwight Co., Inc., during a special awards ceremony on June 2nd at the 2015 Consumer Goods Sales & Marketing Summit in New York City.
By design, this one-of-a-kind award is intended to recognize one Chief Marketing Officer in the consumer goods industry for making the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes.
"A forward-thinking, technology-savvy CMO is critical to the competitive consumer goods company, especially as the digital consumer is constantly-evolving," says Albert Guffanti, Publisher, CGT. "We selected Bruce Fleming as the 2015 CMO of the Year because of his continuing work to transform, reinvigorate and expand a more than 165-year-old brand into new categories, for new consumers."
When you think of Arm & Hammer Baking Soda, you think of a little yellow box. However, the brand is used and appreciated by new generations. Although most use baking soda as an effective, yet gentle cleaner, and alternative to using harsh chemicals, Fleming is responsible for expanding the Arm & Hammer brand into many other categories including oral hygiene. Through the development of innovative products alongside innovative marketing, Fleming has helped to expand the portfolio of toothpaste and other oral care products that are leveraging baking soda and hydrogen peroxide.
“I am honored for Church & Dwight to be recognized in this way. We have always been inspired by our rich heritage to help drive forward our future in relevant, accessible and unique ways for our consumers. And we are committed to always pushing the envelope in the innovation space — from our product technologies to digital engagement to marketing,” says Fleming.
CGT collected qualified nominations from the consumer goods community in the first half of 2015, which were narrowed down to an outstanding group of three finalists. CGT's 40 advisory board members were then challenged to select one winner based on the breadth and depth of the projects executed or being executed; the relevance of the projects to today’s industry challenges; and the proven impact that the candidate’s initiatives/projects have made on his or her organization.
CGT presents several awards through the year to the members of the consumer goods community. Click here to make a nomination for awards in the following categories: CIO of the Year, Customer Management, Innovation, SMB Market and Supply Chain.
Click here for coverage of the 2014 awards.
By design, this one-of-a-kind award is intended to recognize one Chief Marketing Officer in the consumer goods industry for making the largest demonstrable impact on his or her consumer goods organization through the implementation and successful use of new marketing strategies, technologies and/or processes.
"A forward-thinking, technology-savvy CMO is critical to the competitive consumer goods company, especially as the digital consumer is constantly-evolving," says Albert Guffanti, Publisher, CGT. "We selected Bruce Fleming as the 2015 CMO of the Year because of his continuing work to transform, reinvigorate and expand a more than 165-year-old brand into new categories, for new consumers."
When you think of Arm & Hammer Baking Soda, you think of a little yellow box. However, the brand is used and appreciated by new generations. Although most use baking soda as an effective, yet gentle cleaner, and alternative to using harsh chemicals, Fleming is responsible for expanding the Arm & Hammer brand into many other categories including oral hygiene. Through the development of innovative products alongside innovative marketing, Fleming has helped to expand the portfolio of toothpaste and other oral care products that are leveraging baking soda and hydrogen peroxide.
“I am honored for Church & Dwight to be recognized in this way. We have always been inspired by our rich heritage to help drive forward our future in relevant, accessible and unique ways for our consumers. And we are committed to always pushing the envelope in the innovation space — from our product technologies to digital engagement to marketing,” says Fleming.
CGT collected qualified nominations from the consumer goods community in the first half of 2015, which were narrowed down to an outstanding group of three finalists. CGT's 40 advisory board members were then challenged to select one winner based on the breadth and depth of the projects executed or being executed; the relevance of the projects to today’s industry challenges; and the proven impact that the candidate’s initiatives/projects have made on his or her organization.
CGT presents several awards through the year to the members of the consumer goods community. Click here to make a nomination for awards in the following categories: CIO of the Year, Customer Management, Innovation, SMB Market and Supply Chain.
Click here for coverage of the 2014 awards.