Chef Boyardee Opens Club Mum

Chef Boyardee, a brand of ConAgra Foods, launches Club Mum (www.ClubMum.net), an easy-to-navigate online community for moms to share insider experiences, ideas and helpful hints about family mealtime and other popular topics.

 

Led by a panel of four popular bloggers, Club Mum - a play on moms being 'mum' about their best-kept secrets -- is a new forum for moms to connect online and share their tips for how they deliver the "good stuff" to their kids.

 

The Web site includes editorial and video content on a broad range of subjects, such as getting more vegetables into kids' diets, keeping kids active during winter weather, strategies for dealing with picky eaters, packing nutritious lunches and encouraging philanthropy among the whole family.

 

In addition, the brand has launched a Club Mum Facebook page, which mirrors the Club Mum site and serves as an additional tool of engagement.

 

"Being a mom is tough work, and Club Mum is a great way to learn tips and tricks on parenting from other moms," says Jodi Grundig, mom blogger of www.MultiTaskingMommy.com and Club Mum panelist. "Like many moms, I have my own secret strategies for getting my kids to do things that are good for them- from making mealtime decisions to encouraging good habits and smooth bedtime routines. So it's comforting to have a destination where women can share the ups and downs of motherhood and our best kept secrets for keeping the peace at the dinner table and beyond."

 

Along with Grundig, Club Mum's blog panelists include Laurin Evans of www.AimingLow.com, Heather Spohr of www.TheSpohrsAreMultiplying.com and Sylvia Martinez of www.mamalatinatips.com, who will post in both English and Spanish.