Clorox Introduces Two Product Initiatives
The Clorox Company announces its adoption of the Clorox Preferred Ingredient Calculator and expansion of its Ingredients Inside program to include specific fragrance components. These programs are expected to help the company continue making more sustainable ingredient choices and ensure consumers can make informed decisions about their cleaning and disinfecting products.
"We know people are interested in using more sustainable products, and they want to know what's in the products they use in and around their homes," says Don Knauss, chairman and CEO, The Clorox Company. "These initiatives are just two examples of how we put consumers at the center of everything we do."
The Clorox Preferred Ingredient Calculator helps guide ingredient choices for cleaning products
The Clorox Preferred Ingredient Calculator is designed to help the company's product developers consider the sustainability profiles of different raw materials and formulations when making decisions about ingredients used in the company's cleaning products, including an analysis of human health, environmental health and sustainability metrics.
"Since 2008, we have already improved the sustainability profile of nearly 50 percent of our products through formula and packaging changes," says Catharine de Lacy, vice president - Global Stewardship. "The Clorox Preferred Ingredient Calculator is yet another resource to help us continue driving sustainability across our global portfolio."
Ingredients Inside to disclose fragrance allergens
Building on its Ingredients Inside program, Clorox is expanding its voluntary product ingredient disclosures to list fragrance components of its U.S. and Canadian cleaning, disinfecting and laundry products identified as potential allergens by the Scientific Committee on Consumer Safety, an advisory board to the European Union.
The expanded initiative, expected to launch in early 2015, will list these fragrance components if they are present at a concentration of more than 0.01 percent in the product. Consumers will be able to access this additional information on Ingredients Inside as well as the company's Ingredients Inside smart phone app and mobile website.
Clorox introduced a voluntary product ingredient communication program for its cleaning, disinfecting and laundry products in the United States and Canada in 2009. Since then, it has continued in this area, disclosing information about preservatives, dyes and the fragrance palette used in its products.
"We know people are interested in using more sustainable products, and they want to know what's in the products they use in and around their homes," says Don Knauss, chairman and CEO, The Clorox Company. "These initiatives are just two examples of how we put consumers at the center of everything we do."
The Clorox Preferred Ingredient Calculator helps guide ingredient choices for cleaning products
The Clorox Preferred Ingredient Calculator is designed to help the company's product developers consider the sustainability profiles of different raw materials and formulations when making decisions about ingredients used in the company's cleaning products, including an analysis of human health, environmental health and sustainability metrics.
"Since 2008, we have already improved the sustainability profile of nearly 50 percent of our products through formula and packaging changes," says Catharine de Lacy, vice president - Global Stewardship. "The Clorox Preferred Ingredient Calculator is yet another resource to help us continue driving sustainability across our global portfolio."
Ingredients Inside to disclose fragrance allergens
Building on its Ingredients Inside program, Clorox is expanding its voluntary product ingredient disclosures to list fragrance components of its U.S. and Canadian cleaning, disinfecting and laundry products identified as potential allergens by the Scientific Committee on Consumer Safety, an advisory board to the European Union.
The expanded initiative, expected to launch in early 2015, will list these fragrance components if they are present at a concentration of more than 0.01 percent in the product. Consumers will be able to access this additional information on Ingredients Inside as well as the company's Ingredients Inside smart phone app and mobile website.
Clorox introduced a voluntary product ingredient communication program for its cleaning, disinfecting and laundry products in the United States and Canada in 2009. Since then, it has continued in this area, disclosing information about preservatives, dyes and the fragrance palette used in its products.