Coca-Cola’s Sonia Sethi To Unlock the Holy Grail of Holistic E-commerce
This September, Sonia Sethi of The Coca-Cola Company will assemble the data-powered puzzle pieces that combine to create a holistic picture of e-commerce. Join the highly attended Consumer Goods Sales & Marketing Summit in Princeton, N.J., to explore how consumer goods executives must adjust their digital sales strategies in response to shifts in consumer purchasing behavior.
More About Sonia Sethi
Sethi is the head of digital commerce and emerging channels at Coca-Cola, leading the company’s North America operating unit into accelerated growth by maximizing digital commerce as a growth lever. As part of this, she builds talent, develops retail growth strategy, operates with excellence, and delivers lasting business impact. She is responsible for pure-play e-commerce, omnichannel, alternative routes to market for their nutrition powerhouse brands and emerging spaces such as Naturals and the Topo Chico brand. She is also accountable for customer relationships, end-to-end P&L, building digital capabilities, and retail media excellence.