Coca-Cola's Vault Joins Forces

Vault is going head to toe camo to announce its national partnership with the USO and generate support for U.S. troops around the world. In keeping with the Vault motto, "Get It Done. And Then Some," Coca-Cola North America is kicking off the largest marketing campaign for the brand since its 2006 launch to ensure the program's success. Country music duo Montgomery Gentry will take center stage to promote Vault's "Honoring the Uniform: Calling for Support" program.

"Innovative end-to-end marketing is the recipe to revitalize our sparkling core business, and that is exactly what this Vault program does -- translating a compelling brand proposition into fresh advertising, a passionate music partnership, a cause alliance with the USO, and exciting packaging and retail promotions," says Hendrik Steckhan, president, sparkling business unit, Coca-Cola North America.

The initiative also features an opportunity for people across the country to send hand-written postcards to troops worldwide and raise up to $100,000 for the USO through www.MyCokeRewards.com.

Special edition packaging hit store shelves in September and features a black and green camouflage "V" scheme for Vault, and black and red camouflage "V" packaging for Vault Red Blitz.