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Coke Unveils New Water Twist

9/11/2012
As a new twist on the water-drinking scene, Dasani Drops will be unveiled in October as a zero-calorie liquid beverage enhancer available in four flavors: Strawberry Kiwi, Pink Lemonade, Pineapple Coconut and Mixed Berry.
 
By simply flipping the cap and squeezing the bottle, water drinkers can mix in a little or a lot of flavor.
 
"Dasani Drops is the perfect solution for those who want to mix things up with a refreshing splash of flavor in their day," says John Roddey, vice president, water, tea and coffee for Coca-Cola North America. "Dasani Drops gives people a new way to enjoy drinking water by pumping up the taste of Dasani with a simple squeeze of the easy-to-carry bottle."
 
The water enhancer will be packaged in a squeezable 1.9 fluid ounce bottle with a flip-top cap. Each bottle has 32 servings per container. The debut of Dasani Drops in October will be supported by an integrated marketing campaign.
 

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