Cole Haan Grows DTC Inventory Reach With ERP Expansion
Footwear manufacturer Cole Haan is growing its DTC reach through expanded inventory distribution powered by an ERP partnership.
The company can now offer consumers SKUs not available at partnering retailers across its North America business without needing to purchase or store additional inventory. Orders will be fulfilled by tapping into inventory from third-party global suppliers.
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The supply chain partnership includes orchestration, routing, tracking, and invoice management supported through headless architecture. Bob Lowe, VP of IT at Cole Haan, said it will help the brand expand its banners and product offerings with scalability and reliability in mind.
This is part of an expanded relationship with Jesta I.S. that began several years ago, moving vendor and item management, purchase order management, allocation, replenishment, and price management for its global markets from on-premise over to a consolidated cloud-based SaaS platform.
Cole Haan is headquartered in Greenland, New Hampshire, and was founded in 1928. It has grown to a global manufacturer with a presence in over 100 countries, expanding its product offerings into performance golf and tennis shoes over the last two years.
Increased Focus on DTC Growth and Streamlined Inventory
Cole Haan joins several consumer goods companies that are undergoing transformations with DTC growth and inventory optimization in mind.
Under Armour, for example, recently launched a multi-year distribution logistics modernization project to increase inventory availability through cross-channel capabilities across its DTC and wholesale businesses.
Ralph Lauren is investing in a global ERP system to support an increased focus on DTC, consolidating into a single platform as part of multi-year investment efforts. Boll & Branch’s recent ERP upgrade is also elevating the company’s inventory efforts, helping it to better understand consumer demand and avoid stock-outs.
