AB InBev

Mars Wrigley Human Intelligence Exec Cummings Joins Accomplished Analytics Unite Lineup
James Cummings, VP, global head of analytics and human intelligence at Mars Wrigley, will be joining the conversation on “Growing Analytics from a Cost Center to a Profit Center” at Analytics Unite in June. Register today!
AB InBev Restructures; Names Ricardo Tadeu 1st Chief Growth Officer
Anheuser-Busch InBev announced a newly aligned commercial leadership structure that includes the appointment of its first chief growth officer.

Busy BEES: Inside AB InBev’s Data-Sharing Transformation

As Anheuser-Busch InBev plots its future, expect its sprawling BEES e-commerce business to play an increasingly central role — ultimately becoming the primary method in which the company sells.
Preparing for a New Era of Consumer Data

How can a company leverage the flood of new consumer data generated throughout an organization? Get a step-by-step framework, including details on how CPGs like AB InBev, General Mills, and Mondelez are having success.
AB InBev's Estrella Jalisco Prompts Job Seekers to ‘Live Their Star’

The campaign will feature first-generation Mexican Americans who “live their star” within six- 15- and 30-second video vignettes, showcasing individuals such as a dancer with a unique style and an aspiring chef.
AB InBev’s BEES Mobile Ordering Marketplace Explodes

The B2B retail sales platform continues to be a boon to AB InBev, and more expansion is planned.
Next Step in Kraft Heinz Turnaround Moves DX Head Andre Maciel into Finance

Andre Maciel, currently U.S. CFO and head of digital transformation, will assume the role of executive VP and global CFO, succeeding Paulo Basilio.
AB InBev Unveils New Brand Identity

AB InBev took the wraps off its new visual brand identity, intended to connect the No. 8 consumer goods company with its updated growth strategy.
Despite Skepticism, Consumers Want Brands To Have Greener Packaging: GlobalData

Consumers are eager to see sustainable packaging become more mainstream, but that doesn’t mean they necessarily trust the companies behind their development.
AB InBev’s BEES Retail Partner Platform Fueling Digital Transformation

AB InBev's BEES B2B sales platform accounts for 80-90% of revenue in some markets and is unlocking business-driving insights.

Mars Wrigley Human Intelligence Exec Cummings Joins Accomplished Analytics Unite Lineup

AB InBev Restructures; Names Ricardo Tadeu 1st Chief Growth Officer

Busy BEES: Inside AB InBev’s Data-Sharing Transformation

Preparing for a New Era of Consumer Data

AB InBev's Estrella Jalisco Prompts Job Seekers to ‘Live Their Star’

AB InBev’s BEES Mobile Ordering Marketplace Explodes

Next Step in Kraft Heinz Turnaround Moves DX Head Andre Maciel into Finance

AB InBev Unveils New Brand Identity

Despite Skepticism, Consumers Want Brands To Have Greener Packaging: GlobalData

AB InBev’s BEES Retail Partner Platform Fueling Digital Transformation