Amazon.com, Inc.

The formula for success at 162-year-old Klein Tools includes a mobile-first marketing strategy, a strong micro-influencer campaign, and a sales-driving digital photography partnership.

Analytics is impacting the bottom line for brands and agencies alike.

​​​​​​​Justin Honaman’s background is largely centered on the consumer goods and retail industries and focused on developing and commercializing data, analytics, and technology capabilities and solutions.

Clay Johnson is leaving the mass merchant to become fast-food restaurant company Yum Brands' chief digital and technology officer, effective Oct. 15.

Accenture’s standardized, automated platform is expected to facilitate a seamless transition.

Amazon is taking its Scout autonomous delivery device from the Seattle area to a sunnier climate.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

Data, insight and advisory solution provider Edge by Ascential joins forces with marketing analytics company Jumpshot.