Amazon.com, Inc.

Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger.

AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers.

CPG companies are turning away from the old silo mentality – perhaps just in time.

Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people.

Analytics technologies are advancing at a rapid pace, while a broader range of data sources offer the potential for unprecedented new insights into every aspect of the business — most especially the all-important consumer.