Best Buy Spotlights Remastered 'Crash Team Racing' GameBest Buy recently put its weight behind the June 21 launch of Activision's Crash Team Racing Nitro-Fueled video game with plenty of support ranging from in-store demos and displays to a preorder bonus and digital support. Dollar General, FedEx Think Rural with New ProgramStarting this summer, Dollar General shoppers will be able to pick up and drop off FedEx packages at their local store. Why Brands Should Care About Retailers as Media Companies Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry. Activation Gallery: In-Store Product Reviews Hall of Fame Profile: Jody Kalmbach Jody Kalmbach, one of three 2019 inductees into the Path to Purchase Institute Hall of Fame, is helping to shape the (digital) future at Kroger. Profile: Vanessa Carlson Bueno, LALA U.S After 15 years in marketing at PepsiCo, Vanessa Carlson Bueno was seeking a career change. An opening at LALA U.S. was intriguing ... Profile: Greg Kearns, Kimberly-Clark Putting More ‘Intelligence’ into Trade Promotion AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time. Para’Kito Uses AR to Attract Repellent Buyers The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers. Cross-Functional Collaboration ... Collaborate to Survive CPG companies are turning away from the old silo mentality – perhaps just in time. First Previous 26 27 28 29 30 Next Last
