One of the most common mistakes that a brand manufacturer can make is thinking that the success they’ve achieved in a physical store can be directly and easily translated into online success.
Worldwide IT spending will grow 2.7% to $3.5 trillion in 2017, according to projections from Gartner, Inc. The latest forecast downgrades earlier projections of 3% growth for the year.
HarperCollins Christian Publishing began testing a new marketing channel this month by providing daily inspirational messages through the Amazon Alexa "intelligent assistant" voice control system.
