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Campbell Soup Co.

  • Campbell Outlines New Strategic Direction

    Campbell's new business strategy will focus on expansion of the company's category platforms in its three core categories of simple meals, baked snacks and healthy beverages.

  • Campbell Invests $30M in Brand Innovation

    The investment reflects Campbell's efforts to further increase the rate of innovation across its Baking and Snacking portfolio, the company's second-largest reporting segment, which includes both its Pepperidge Farm unit and Arnott's in Asia Pacific.

  • Campbell Cuts Jobs, Exits Russian Market

    Campbell expects to eliminate approximately 770 positions in connection with these initiatives by fiscal 2013.

  • 2011 Standout SMBs

    CGT connects you to a handful of standout small to medium-size consumer goods companies that are hitting it off with consumers. Some names you'll recognize, others you won't, but they have lots in common, including true product innovation and non-traditional marketing strategies.

  • Snyder's-Lance Converts to New DSD Model

    The transition will occur on a market-by-market basis and will create an integrated coast-to-coast distribution network.

  • Campbell Soup Plans to Reduce Childhood Obesity

    The company will invest $10 million over ten years with the goal of reducing childhood obesity and hunger.

  • SpaghettiOs Get in Shape

    Campbell Soup gives all varieties of SpaghettiOs pasta a healthier level of sodium and provides a full serving of vegetables.

  • P&G, Unilever, L'Oreal Top List of Global Marketers

    Of the 100 companies featured on a list of top global marketers, 36 are CG companies. The leaders had one big thing in common: They advertise where they see opportunity for growth. These days, that means China.
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