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Campbell Soup Co.

  • Demand-Driven Best Practices

    Industry execs speak candidly about success and failure on the path to becoming demand-driven

  • CGT Inside News - 05/24/2006

    Earlier this week, consumer goods executives convened at The Coleman Center in New York City to discuss pain points and lessons learned at the second CGT Connects event, titled "Best Practices for Becoming Demand Driven".

  • Companies On The Move

    Keep an eye on these leading-edge IT innovators in 2006

  • Data Synchronization/PLM

    Global data synchronization is a technology initiative adopted by a handful of retailers and a more substantial number of suppliers, revealed the 2005 Consumer Goods Technology "Shared Strategy Study".

  • Justifying an MRM Strategy

    Understanding the ins and outs of the current Marketing Resource Management landscape

  • 2005 Visionaries

    Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

  • The Pulse -- May 2005

    The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

  • Accuracy at Hand

    The non-descript exterior of the Campbell Soup Company headquarters, located in Camden, New Jersey, is a humble facade that does not do justice to the veritable brand museum on display inside.
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