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Campbell Soup Co.

  • Companies On The Move

    Keep an eye on these leading-edge IT innovators in 2006

  • Data Synchronization/PLM

    Global data synchronization is a technology initiative adopted by a handful of retailers and a more substantial number of suppliers, revealed the 2005 Consumer Goods Technology "Shared Strategy Study".

  • Justifying an MRM Strategy

    Understanding the ins and outs of the current Marketing Resource Management landscape

  • 2005 Visionaries

    Contrary to popular belief, implementing a strategy isn't always the major business hurdle to overcome within an organization.

  • The Pulse -- May 2005

    The annual New Product Pacesetters report from Information Resources Inc. is an analysis of the most successful new consumer packaged goods brands launched in 2003-2004, plus the factors driving their success and key consumer purchase trends to watch in 2005.

  • Accuracy at Hand

    The non-descript exterior of the Campbell Soup Company headquarters, located in Camden, New Jersey, is a humble facade that does not do justice to the veritable brand museum on display inside.

  • Superiority Complex

    The concept of delivering superior customer service has been around for hundreds of years.

  • Companies On The Move - January 2005

    Even though the following IT firms did not land a coveted spot on this year's Reader's Choice list, Consumer Goods Technology would be remiss by not bringing them front and center.
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