Campbell Soup Co.

At 135-years-old, the Campbell Soup Company brings in nearly $7 billion in annual sales and touts more than 20 market-leading brands from a diverse product portfolio, which includes everything from the familiar red and white cans to Pepperidge Farm bakery to Godiva chocolate.

Last month, more than 120 high-level consumer goods executives convened in New York City for the inaugural Consumer Goods Sales & Marketing Summit a unique event launched in response to the convergence of sales and marketing and technology within leading consumer goods organizations.

With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.

Keep an eye on these up-and-coming IT vendors

Highlights from the year's HOTTEST INDUSTRY EVENT

Terra Technology unveils its High Definition Demand (HDD) solution that improves the translation of planning-level forecasts into execution-level demand to drive manufacturing and distribution more efficiently.

The 25 Most Influential Consumer goods executives that Make a Difference.

The good news is that Gary Andrews, director of manufacturing and engineering at Campbell Soup Company, recently discovered the potential ROI of an integrated business analytics program.