Colgate-Palmolive Co.

Kraft Foods has an entire group within its business dedicated to consumer insights, but beyond that, one member of the company is working to shape insights for the industry. Part of Kraft's strategy includes a commitment to "rewire the organization for growth" and technology plays a leading role.

Colgate-Polmolive's IT Strategy Supports Enterprise-Wide Initiative

Private label products are make up 37 percent of products on the shelves, and the number is expected to reach 41 percent in 2008. As a result, CG companies need a new strategy to compete.

The 2007 Consumer Goods Sales and Marketing Summit is committed to providing a single thought leadership forum for consumer goods executives to network with peers, share ideas and experiences,and learn about important industry trends.

Nestle consumer relationship marketing program earns the company kudos

Finance and accounting outsourcing deals swell 30 percent this year

Bob Noe, CEO of 1SYNC, highlights how to implement best practices

Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.