Colgate-Palmolive Co.

Consumer goods manufacturers make enormous investments implementing systems, acquiring information and purchasing data from third-party providers to uncover new ways to further penetrate and expand their customer base, while cornering the competition.

Trade promotion turns into a top IT initiative

The customer relationship management (CRM) boom, once marked by multi-million dollar technology acquisitions, is over, and in 2003, CG companies shifted the spotlight from CRM solutions to CRM-related functions.

For many, a hot cup of Starbucks coffee is an everyday ritual.

The 25 Most Influential Consumer goods executives that Make a Difference.