The Sales & Marketing Summit — held Oct. 4-6 in the emerging tech hub of Austin, TX — serves as this year’s prime destination for executives seeking to connect with their peers for knowledge sharing and inspiration.
Colgate-Palmolive is piloting a generative AI-enabled chatbot that marries digital shelf data curation with content creation, and it’s developed a cross-functional team for the closed-beta test.
Generative AI has been the term on everyone’s lips this year, and CPGs are taking note. We explore some of the diverse ways the world’s biggest brands are harnessing these capabilities to stay ahead in a competitive market.
Cherie Leonard, senior director of North America Insights at Colgate-Palmolive, will share her observations surrounding the growth of retail media and how they’re navigating common challenges at the 2023 Consumer Goods Sales & Marketing Summit.
Mehta joins a growing roster of CG elites gathering at CGSM on Oct. 4-6 to tackle the theme of “Success Redefined: Leveraging the New Metrics of Innovation."
In Unpacked, CGT's new series of Tech Explainers, we break down AI in the supply chain, including its benefits and drawbacks, and where today's leading experts see the future potential.
While maturity levels vary for artificial intelligence in logistics and the supply chain, it has the potential to facilitate more accurate and efficient decision-making.
There’s no shortage of AI logistics use cases, whether it’s through demand forecasting, enhancing warehouse efficiencies, or improving route planning. In all of these cases, AI in the supply chain can translate to streamlining, predicting, and automating key aspects of logistics operations.
