Coty, Inc.

Coty has introduced a digital fragrance testing device that lets consumers sample its products in a touchless way while it monitors usage metrics to improve the experience.

The beauty industry was forced to rethink their pre-COVID-19 approach and reimagine customer engagement in an entirely new context during the pandemic that will set the tone for the shopping experience for years to come.

The newly appointed CEO will have oversight of both the Kylie Jenner and Kim Kardashian West beauty businesses for Coty, with plans for an omnichannel approach, and DTC platform.

Coty is bolstering its consumer beauty leadership with the addition of Stefano Curti as chief brands officer, consumer beauty, and the elevation of Alexis Vaganay to chief commercial officer, consumer beauty.

Peter Harf will be elevated to the role of executive chairman and will work closely with the new CEO to lead Coty’s transformation.

Coty has entered into an agreement to acquire a 20% ownership interest in Kim Kardashian West’s beauty business (KKW Beauty) for $200 million.

More beauty brands are retooling their operations to make hand sanitizer in the fight against the spread of the coronavirus.

Coty, which counts such brands as Covergirl, Max Factor, Adidas and Clairol under its umbrella, is currently exploring the sale of its professional beauty division.