Molson Coors Beverage Co.

Molson Coors Brewing Company will implement CAS' CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.

Aligning business and IT strategies, regardless of M&A plans, it's no secret that consumer goods companies are under extreme pressure to reduce costs and increase their revenue.

As the retail sector consolidates and the larger players grow stronger, a rising number of consumer goods (CG) firms, such as Adolph Coors Company and Molson Inc., Hershey Foods Corporation and Wm. Wrigley Jr. Co. are executing merger or acquisition strategies.

With a higher degree of mandates from retailers, corporate legislation like Sarbanes-Oxley and a crowded product marketplace, it would appear that the consumer goods landscape is an unforgiving atmosphere full of revenue roadblocks.