Molson Coors Beverage Co.

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SABMiller plc and Molson Coors Brewing Company intend to combine the U.S. and Puerto Rico operations of their respective subsidiaries, Miller and Coors, in a joint venture to create a stronger, brand-led U.S. brewer with the scale, resources and distribution platform to compete more effectively in the increasingly competitive U.S. marketplace.

There are roughly 75 million avid football fans in the United States, many of whom show their loyalty to the game by devotedly following their hometown teams.

Foster's Group Limited and Miller Brewing Company plan to enter into a ten-year agreement on a license-brewing partnership for Foster's in the United States.

Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company's latest innovation, the Cold Activated Bottle.

The Coors Light campaign features a new tagline, "The World's Most Refreshing Beer," a nod to the brand's successful positioning as the beer as cold and refreshing as the Rocky Mountains

To maintain its position as market leader in the Canadian brewing market, Molson Coors Brewing Company will implement CAS CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.

Molson Coors Brewing Company will implement CAS' CPWerx for a multi-channel Customer Relationship Management (CRM) project in Canada.