Colgate-Palmolive, P&G, and PepsiCo have all recently pointed to heightened consumer awareness of value in the U.S. market, according to recent earnings calls, responding with analytics-driven promotion strategies, adjusted price pack architecture, and new ways of communicating differentiated value.
Learn how CPGs like PepsiCo, Unilever, AB InBev, and more are preparing for the future of digital assistants, conversational commerce, and micro-level retail experiences.
According to industry leaders Emily Minardi (Kellanova), Channan Sawhney (Kenvue), and Ellen Webb (PepsiCo), companies are shifting to create dynamic and sustainable operating models.