To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.
E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.
Sustainability isn’t about avoiding negative consumer perception or punitive regulation. It’s about creating new opportunities for a sustainable, and profitable, future.
The packaged food manufacturer is using SAP's cloud platform blockchain service to track the journey of the yellowfin tuna it uses in products from the Indonesian ocean to dinner tables around the world.
The CGT community’s preferred providers of solutions for managing, updating and syndicating product data internally and in conjunction with retailers and other sales partners.
