IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.
Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.
Mattel, Unilever, ConAgra Foods and more, are some of the companies represented on this list. Find out who these innovators are recognized as making outstanding contributions as emerging leaders.
Procter & Gamble Co. executives are focusing on how consumers buy, experimenting with steps such as one that it just launched in Atlanta called the Tide Wash Club, an online subscription service.
Eighteen brands met Nielsen's requirements for distinctiveness, relevance and endurance to earn the 2016 U.S. Nielsen Breakthrough Innovation Award. Here is this year's roster of winners.
