The leading marketing companies teach and expect their brand marketers to holistically drive the P&L, which is ultimately what creates more capable, enterprise-wide leaders, according to the 2016 survey.
IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.
Which firms have the best reputation for developing marketers that can reach the C-level? Procter & Gamble led the pack, discover which other companies made the list.
Mattel, Unilever, ConAgra Foods and more, are some of the companies represented on this list. Find out who these innovators are recognized as making outstanding contributions as emerging leaders.