Unilever Co.

Unilever Launches New Antiperspirant Technology

Unilever recently unveiled new "anti-marks" antiperspirant technology aimed at preventing white marks on dark clothes and yellow stains on white clothes.
The Coolest CMOs in CG
Why P&G is Easing Up on Promotion

CFO Jon Moeller has argued that growing the business by significantly increasing promotion spending would be a pyrrhic victory.
Leadership Switch-Up at A-B

There is a new VP of marketing and VP of supply, for starters.
Jockeying for Position: Tesco Vs. Unilever

In a lot of ways, this is normal negotiation practice that has all of a sudden had a light thrown on it thanks to Brexit, according to one expert.
P&G Tops Best Companies for Marketing Grads

The leading marketing companies teach and expect their brand marketers to holistically drive the P&L, which is ultimately what creates more capable, enterprise-wide leaders, according to the 2016 survey.
Cargill Names Chuck Gitkin North America Protein Business CMO

Veteran CPG marketer to lead unified marketing approach across proteins and business channels in a newly created role.
Solution Provider News: September 2016

IRI, Chicago, has entered into a long-term agreement with Cincinnati-based The Kroger Co. to be the retailer’s preferred partner for market measurement services.

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