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Exploring the Future of Retail & Consumer Goods Analytics
Today’s consumer goods brands are eager to cruise right past the recovery stage and instead situate themselves just a hop, skip, and a jump away from the future. CGT fielded some inside perspective of today’s analytic investment priorities through a chat with Servco Pacific, an automotive retailer that also has the ownership stake for Fender Musical Instruments. -
How Diageo Drives Digital Conversions for Brands Like Baileys & Johnnie Walker
While most of today's consumer goods brands are all-in on growing digital sales, things are a bit trickier for the alcohol beverage category. A recent webinar with two Diageo e-commerce leaders explored how the brand has managed to make massive e-commerce gains despite today's antiquated and often complicated laws.