Walmart has begun requiring store, distribution and fulfillment center associates to wear masks at both its Walmart and Sam’s Club locations to help slow the spread of the coronavirus.
A look at how legacy brands can keep pace in today’s retail environment, including how many CPG companies are reconfiguring their operations to meet shopper demand.
Walmart may begin testing a membership program to take on Amazon Prime as soon as this month, begging the question of whether consumers would pay for two very similar offerings.
Seeking to increase incremental sales at Walmart for a half dozen brands, the company worked with a digital marketing and consumer data management company to build an omnichannel campaign.
