Costco found an unlikely friend in prestige beauty while seeking to make up lost ground in e-commerce, appeal to younger, more diverse shoppers and provide more quality to its members.
April Carlisle, VP, Shopper Marketing, at The Coca-Cola Co., is one of three 2019 selections for the Path to Purchase Institute Hall of Fame. We interviewed her in February at Coca-Cola's headquarters.
Nathan Pendleton of Hasbro and Bill Courtney of RichContext will share how to create an ideal shopping experience by embracing technology at the Path to Purchase Summit in May.
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: click-and-collect pickup automation provider Cleveron.
The CGT community’s preferred providers of solutions leveraging artificial intelligence/ machine learning software and services, either as a stand-alone tool or as an enhanced component of an existing technology.
The CGT community’s preferred providers of solutions for managing, updating and syndicating product data internally and in conjunction with retailers and other sales partners.
