However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today?
Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.
JDA Software successfully worked with Walmart in the development and rollout of the retailer’s new advanced scheduling system, supported by JDA Workforce Management.
Walmart-owned Sam’s Club has been expanding its pet product assortment, most recently launching The Pioneer Woman dog treat line exclusively at the warehouse club and its parent company.
