Walmart

Clay Johnson is leaving the mass merchant to become fast-food restaurant company Yum Brands' chief digital and technology officer, effective Oct. 15.

However exhilarating, advertising creative is a means to an end. Real marketing success is a story told in numbers. But which numbers matter most today? 

Amazon is taking its Scout autonomous delivery device from the Seattle area to a sunnier climate.

Path to Purchase IQ’s editors provide a sampling of recent activations that are helping move shoppers along their decision journeys.

Overhauling trade promotion practices is a prerequisite for CPGs looking to drive more meaningful growth across all commercial spending. Here are eight steps that every company should take.

JDA Software successfully worked with Walmart in the development and rollout of the retailer’s new advanced scheduling system, supported by JDA Workforce Management.