As the availability and quality of data continues to increase and improve, consumer goods companies recognize the need to harness this data and find ways to quickly share what they learn with internal teams and retail partners.
Kara Romanow catches up with Peter Hatch, Sr. director, Trade Marketing Application & Processes for RJ Reynolds, to discern how the role of the consumer goods sales representative has evolved.
As a part of its ongoing commitment to help customers save money and live better, Wal-Mart announces the addition of two new Home brands coming to stores soon.