Walmart

Beaver Street Fisheries proves RFID isn't just doable for billion-dollar companies

With all of the hype, confusion and doubt surrounding the future viability of Radio Frequency Identification (RFID) technology, The Gillette Company remains unfazed, staying the course with a razor-sharp strategy that intends to mine the fathomless efficiencies that the electronic product code (EPC) offers.

When I recently tried to reminisce about favorite "Love Boat" episodes with a co-worker who is about 10 years younger than me, I received a look of bewilderment.

No question about it: Wal-Mart's RFID initiative is one of the biggest technology news stories of recent years.

In April 2004, IT giant Hewlett-Packard (HP) was one of just eight consumer goods giants that began shipping Electronic Product Code (EPC)-products to Wal-Mart's Dallas/Fort Worth distribution center.

In-store televisions and other electronic media tools are transforming the consumer/brand relationship

Late last year, clothing manufacturer VF Corp. signed a three-year agreement to purchase RFID tags and readers from Alien Technology to identify products in cases and pallets headed to Wal-Mart and other retailers that use RFID.

The supply chain is a critical and influential component of your overall business strategy -- typically impacting 75 percent of operating results.