Walmart

New research indicates that consumer goods firms do not fully understand how to measure true customer profitability

Wal-Mart, Kimberly-Clark and EPCglobal push forward with RFID and reveal inside tips along the way

Like most consumer goods manufacturers, Thermos is facing increased pressure from its larger retail partners like Wal-Mart, Target and Walgreens to deliver orders faster and more accurately, and to implement new technology standards like radio frequency identification (RFID).

Kraft complements worldwide operational structure with global data synchronization

Beaver Street Fisheries proves RFID isn't just doable for billion-dollar companies

No question about it: Wal-Mart's RFID initiative is one of the biggest technology news stories of recent years.

In April 2004, IT giant Hewlett-Packard (HP) was one of just eight consumer goods giants that began shipping Electronic Product Code (EPC)-products to Wal-Mart's Dallas/Fort Worth distribution center.

In-store televisions and other electronic media tools are transforming the consumer/brand relationship